The roots that keep us grounded....
Rooted Farm is a urban farm specializing in microgreens. Microgreens are plants that are harvested young for flavor and nutrition. We grow the greens in our new greenhouse. We buy quality seeds, grow in the best soil we can find, and water from underneath so that we can offer the cleanest, most nutritious greens possible.
Who we are
Joshua And Allison Guess
Six years ago I serendipitously started a microgreens business to fund my aquaponics interest that was inspired by the documentary Fresh. It was the beginning of a paradigm shift for me about food production, delivery and customer choice. Chefs were really interested in the microgreens and the business started to grow very slowly, as I had no startup capital. In the middle of this, I was married and my wife joined me in the business. We then discovered the immense nutrient density of these little plants and our own passion to produce for a wider range of customers. Thus the beginning of our journey at the farmers markets. Our first year was really focused on educating customers about microgreens and how they could be incorporated into different meals. We talk about how microgreens are a good way to get greens to your kids. If they only eat a little bit of greens, you want it to be the most nutritious. We relayed information from the study in 2012 that found the nutrient density of microgreens to be 4-40 times more than their mature counterpart. (Xiao) We stressed the quality of the resources that we use to grow the plants. We believe the health of the plant is connected to the health of the soil in which it was grown. We use an amazing potting soil mix that has translated into tastier, healthier greens. Healthy soil means healthy plants for healthy people.
The most enjoyable part of this journey has been the relationships with our customers. It is an honor to work with the chefs in Oklahoma City who are changing the restaurant culture by supporting local farmers. We are also inspired by our customers at the farmers markets who are choosing to buy food that is nourishing to them and the community. We have a loyal following at the OSU OKC market and the Edmond farmers market. I especially find joy introducing new customers to microgreens and finding a variety they love through the samples we offer.
If people were demanding fresh, local, transparent, ethical food, the farmers would come. As long as people are content to trust deceptive packaging and labels, we are always going to have the problems we currently have. When you shop with a local farmer, you have a chance to ask hard questions. A transparent farmer will invite you to visit their farm, if they don't want you to visit, it should be a red flag. We want people to be aware of the impact that their food choices make on the environment, on their bodies, and on their community.
We were recently having a conversation with a friend about the food system and the changes we desired. We described an ideal system where American households spent more on food, less on entertainment, the average age of farmers was closer to 30 than over 60 like it is now, and our food system was life-giving at every stage of production. He exclaimed, “for what you’re describing to happen everyone would have to change!” Exactly!
Work together as a family and provide good nutrition for ourselves and our children.
Be present in our neighborhood.
Grow the most nutrient-dense food possible.
Have our business and our products to be life-giving to us and to our customers.
Honor creation and to work synergistically with the way life was designed to be.
Good food to be available in the Oklahoma City area.
Foster relationships between people and their communities.
Grow chemical-free food in nutrient-rich soil.